The Brand

Launched in 1991 by Rajni Anand, ADS has become an established Designer Brand. The label is hot favorite when it comes to styling tricity’s most glamorous women. Our each collection is an act of presenting India’s rich craft traditions encapsulated in global contours. We have paid an instrumental role in reinventing traditional outfits with a contemporary take. The label is synonymous with craft, experimental styles, modern and edgy design as well as ready to wear collection extending up to Couture.


Founder:  Rajni Anand